Floor artworks for NLGX

Last week, I was invited by NLGX to create floor artworks for their store, which is located in one of the most famous Hutong in Beijing – Nanluoguxiang.

Actually, it’s my 1st time to do this kind of stuff on floor. The key point is the templates making. The effect is pretty good.

Air Jordan 1 60+ Pack

By ZJ DESIGN

On April 20th 1986, Michael Jordan and the Chicago Bulls met with the Boston Celtics in game 2 of the 1986 playoffs. Larry Bird described Michael Jordan after the game; “It was God disguised as Michael Jordan”, after Jordan scored 63 points. Sadly, the Bulls came up short, and lost the game to the Celtics in double overtime.

To accommodate this NBA pastime, the Jordan Brand will release the Air Jordan 1 60+ Pack.

Air Jordan Quai 54 “Ruff N Tuff”

By ZJ DESIGN

From June 27th to June 28th, Paris, the City of Lights, will transform into a battleground as 16 of the world’s leading street ball teams converge at Quai 54, the grand street ball championship. To commemorate this annual event, Nike and Jordan Brand will be launching ‘Ruff N Tuff’, a limited collection comprised of AIR JORDAN 1 and JORDAN ELEMENT in exclusive colorways.

I Have a Dream…

By ZJ DESIGN

Kobe wore the Zoom Kobe IV “MLK” colorway on the court.
It’s a pair created for Martin Luther King Day, which Kobe wore on the hardwood.

Air Jordan V – Raging Bull Pack

By ZJ DESIGN

Illustrations for Michael Jordan


By ZJ DESIGN

He might be the greatest Michael in the world, he’s Jordan, a legendary of basketball.
“By acclamation, Michael Jordan is the greatest basketball player of all time.” Jordan was one of the most effectively marketed athletes of his generation and was instrumental in popularizing the NBA around the world in the 1980s and 1990s.
I respect him since I was a boy, this is a illustration of mine, for the respect to him.

Illustration for Kobe’s 61 points! New MSG Record


By ZJ DESIGN

On Feb 2, 2009, New York City, Kobe Bryant broke the current arena record with 61 points, and the Los Angeles Lakers looked plenty potent without Bynum in a 126-117 victory over the New York Knicks on Monday night.
I just created a illustration for Kobe’s 61, the new MSG record!
The line is “It’s not for surmounting”.

Unicef “Goals for Girls” logo design


The Unicef “Goals for Girls” logo Chinese version

To me, design for Unicef definitely is a honor.
In 2007, the Women world cup was held in China. As one of the official sponsors Unicef planed to carry out a global activity for women’s right.
This work was took over by my agency, Saatchi & Saatchi Beijing, I was one of the participating designers. After several rounds of changes, my design was selected. The follow-up work would be finished by me. As the only Chinese designer, I must do a good job with the design and prove the strength of Chinese designer.
The final design had been approved by Unicef headquarters for all forms of propaganda all over the world.