Most know me as ZJ, many know me as Dragon.
I’m a designer, not an artist.

This is my website where I get to showcase the things I focused on since I established my own brand ZJ DESIGN in Beijing since 2008. “ZJ” is the abbreviation of my given name “Zhi Jun”, means “Ambition and Honor”.

I used to work as a professional designer in advertising agencies for years. So far I have worked on a variety of briefs for clients including Unicef, Google, Sony Ericsson, Ritz-Carlton, HP, Ikea, Toyota, Lexus, Snow Beer, Mengniu, Nike, Volkswagen, Mercedes Benz, Mazda, etc.. And I worked on collaborative projects with renowned brands including Adidas, Nike, Li-Ning, New Era Caps, Toy2R, Phantaci, Erke, Nlgx, Tempo Skateboards, Size Magazine, AJ-Talk, Neocha, Dahai Ocean Protection Commune, etc..

As an independent designer, I have cooperated with domestic and foreign brands since 2008 on sneaker design projects, to interpret and promote the traditional Chinese culture in my own way. I started to handcraft Pyrography sneaker from 2011.

(ZJ DESIGN does not represent any brand, also not attach any responsibility to any association.)

The ZJ DESIGN logo is designed as a Ambigram symbol.

ZJ-Stencil: The Typeface of ZJ DESIGN