“DRAW N SK8″ Hongkong Poster

“DRAW N SK8″ – Chau Man’s 1st Skateboard Art Exhibition. ZJ DESIGN was in charge of the design project.

Photography: Chau Man

ZJ DESIGN x LI-NING – “Water & Wood”

ZJ DESIGN and Li-Ning unveiled a set of sneakers collaboration about 2011 the International Year of Forests, named “Water & Wood”.

The UN has designated 2011 the International Year of Forests. Both water and wood are important to human and environment, ZJ DESIGN cooperated with the famous Chinese brand Li-Ning to design a series of sneakers for this theme.

The inspiration came from the “water promotes wood” in the Chinese theory of Five Elements, I love the Chinese culture very much, that’s why I chose them as the theme. The Wood and Water icons are designed based on the ancient seal character, the theory “Yin-Yang” are put into the them as well. The whole pattern is inspirited from the water resource map and the annual ring of tree. Simple and miscellaneous things are interrelated. Especially I integrated the characters “L”, “N”, “G”, “Z”, “J” into the laser pattern.

The blue color means the source of life and pink stands for the flower of life.

Hope this project could promote people to focus more on the continuous developing of environment.

中文:
ZJ DESIGN和李宁发布一组关于2011年世界森林年的球鞋合作。主题为“水”与“木”。

联合国将2011年定为世界森林年。水和木对人类生活和地球环境至关重要,ZJ DESIGN和中国著名品牌李宁合作为此主题设计一系列球鞋。

设计灵感源于中国的五行概念中的“水”生“木”,二者相互关联。两个版本的Logo分别是由汉字“水”和“木”的篆书演变而来,将阴阳的概念融入其中。鞋面的图案灵感来源于水资源的地理分布图和树的年轮,简单的图案关系着繁杂的万物,特别将鞋侧的LN Logo和字母“L”、“N”、“G”、“Z”、“J”分别融入到鞋面的镭射图案中。

“水”版本的蓝色寓意生命源泉,“木”版本里的粉红色寓意生命之花。

希望通过这个主题可以倡导人们更加关注环境的持续发展。

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“Water” Edition


Laser pattern.

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“Wood” Edition


Laser pattern.

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Designer: Zhijun Wang (ZJ DESIGN)


It’s so great to touch the sneakers designed by myself.

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Special Thanks To:
Scott Hung and Chao Li (Li-Ning)
Kaiwei Yu (Size)