The Unicef “Goals for Girls” logo Chinese version
To me, design for Unicef definitely is a honor.
In 2007, the Women world cup was held in China. As one of the official sponsors Unicef planed to carry out a global activity for women’s right.
This work was took over by my agency, Saatchi & Saatchi Beijing, I was one of the participating designers. After several rounds of changes, my design was selected. The follow-up work would be finished by me. As the only Chinese designer, I must do a good job with the design and prove the strength of Chinese designer.
The final design had been approved by Unicef headquarters for all forms of propaganda all over the world.
